Google AdWords is one of the paid marketing it offers pay-per-click (PPC), that is cost-per-click (CPC) advertising, cost-per-acquisition (CPA) advertising, cost-per-thousand-impressions or cost per viewable impressions (CPM) advertising, site-targeted advertising for text, banner, and rich-media ads, and remarketing. The Google AdWords advertising includes local, national, and international distribution and also Google Adwords text advertisements are short, several Image ads can be advertige.
small businesses that reduces the difficulty of managing ad campaigns by automatically managing keywords and ad placement in search engine. Google AdWords supports small business that allowing them to direct customers to their website page, using the AdWords control panel, advertisers can enter their business keywords, domain names, topics, and geographically target the customers , Google Adword target relevant sites within their content network. If domain names are targeted, Google also provides a list of related sites for placement. Advertisers bid on a cost-per-impression (CPI) or cost-per-click (CPC) basis for site targeting.