Email marketing is directly marketing to the business and the commercial message have to send group of people using e-mail. every e-mail have to generate potential for the business, currently customer could be considered email marketing. using email to send ads to the public and generate market potential , and also request business to the customers, and trust it to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Email marketing is popular with digital marketing and also cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign, Email provides a cost-effective method to test different marketing content, and the data gathered by testing in the email channel can be use across all channels of marketing campaigns, If compared to standard email, direct email marketing produces higher response rate and higher average order value for e-commerce businesses.